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Turning the Right Screw

by George Self | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services

In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines.  I had an important job.  I was the guy who dunked all the machines brought in for service and repair into the gunk tank.  The tank was filled with...
Community banks need a slingshot. They already have the stones.

Community banks need a slingshot. They already have the stones.

by George Self | Advertising, Bank Marketing & Advertising, banking, Marketing, Public Relations

Community banks have the stones – or can get them readily – to conquer commercial deposit accounts. I’m talking about treasury services such as RDC, mobile banking (including mobile capture), bill pay with cash management, etc. Yes, the bank can readily buy the...
Time to get over paper catalogs & manuals?

Time to get over paper catalogs & manuals?

by George Self | Advertising, Bank Marketing & Advertising, Marketing, Technology, The Community Bank Compliance Blog

The biggest issue with printed sales and service support documents is not the cost. It’s the obsolescence factor — and the uncertainty of the delivery system. Especially product catalogs and service manuals are out date quickly, sometimes before they leave...

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