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What do doctor’s mistakes have to do with marketing?

by George Self | 21st Century Banking, Advertising, Communication, Creativity, Marketing, Public Relations, Reinvent the Bank, Social Media

I just ran across an article in the Wall Street Journal (see link below) about the biggest mistakes doctors make.  I was struck by the similarity to mistakes made by marketers.  True, marketing people aren’t in the life or death business — even if it seems...

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