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Community banks need a slingshot. They already have the stones.

Community banks need a slingshot. They already have the stones.

by George Self | Advertising, Bank Marketing & Advertising, banking, Marketing, Public Relations

Community banks have the stones – or can get them readily – to conquer commercial deposit accounts. I’m talking about treasury services such as RDC, mobile banking (including mobile capture), bill pay with cash management, etc. Yes, the bank can readily buy the...
Time to get over paper catalogs & manuals?

Time to get over paper catalogs & manuals?

by George Self | Advertising, Bank Marketing & Advertising, Marketing, Technology, The Community Bank Compliance Blog

The biggest issue with printed sales and service support documents is not the cost. It’s the obsolescence factor — and the uncertainty of the delivery system. Especially product catalogs and service manuals are out date quickly, sometimes before they leave...
A way community banks can get some ROI from Facebook.

A way community banks can get some ROI from Facebook.

by George Self | Bank Marketing & Advertising, Social Media

A “Facebook plus Email” promotion will not only improve your bank’s Facebook awareness, but yield an ever increasing list of email addresses you can subsequently use to promote bank products and services. This is a high-potential strategy– especially if your bank...

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