by George Self | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by George Self | Advertising, Bank Marketing & Advertising, banking, Marketing, Public Relations
Community banks have the stones – or can get them readily – to conquer commercial deposit accounts. I’m talking about treasury services such as RDC, mobile banking (including mobile capture), bill pay with cash management, etc. Yes, the bank can readily buy the...
by George Self | Advertising, Bank Marketing & Advertising, Marketing, Technology, The Community Bank Compliance Blog
The biggest issue with printed sales and service support documents is not the cost. It’s the obsolescence factor — and the uncertainty of the delivery system. Especially product catalogs and service manuals are out date quickly, sometimes before they leave...
by George Self | Bank Marketing & Advertising, Social Media
A “Facebook plus Email” promotion will not only improve your bank’s Facebook awareness, but yield an ever increasing list of email addresses you can subsequently use to promote bank products and services. This is a high-potential strategy– especially if your bank...
by George Self | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media
Money always matters. Almost nobody has the luxury of leaving money out of a agency decision. No matter how good a deal looks, no matter how good the fit between the parties, money can be a deal breaker. Speaking for ourselves, we don’t want money to be the reason...
