For sure, 2010 will be a challenging year. But, it doesn’t have to be a bad year. If you get started soon, you can make 2010 a better year, for you, your bank and your customers. Here’s how:
Open deposit accounts online. You can be up and running for less than $15,000 – not a full-auto program, but it will get you into the Online game in 15 days or less. Unless you plan on opening accounts on a national or regional basis, or plan to open hundreds of accounts first year, this system will work very well for you. We can make this work for you.
Reprice your Auto-Overdraft Program. Customers are royally ticked off about these auto-NSF programs. A clever re-pricing program can very likely ease a lot of the pain. We can help you do that.
Position your business checking program for success. Next year, much of your revenue will depend upon how well you market to small business. Your bank will need the right kind of product, so you need to start working on re-formulating your product now. We know how to do this.
Measuring your customer satisfaction. Your advertising and promotion budget will go a lot farther if you use Customer Knowledge to maximize your message. We have affordable programs that you can use.
Use the Internet to cut your advertising media costs. The web offers a great opportunity to effectively market your bank for less money. We’re not talking about cutting all your ad costs, but we do know how to cut a big slice off that budget.
Here are two more projects, if you have a little more money, time and ambition to accomplish:
Do a SWOT project. You can learn a lot from a SWOT. How does it work? You set up interviews and research among your competitors, your employees, directors and officers, plus your customers and non-customers plus the local advertising media. From those sources you tabulate and score your Strengths, Weaknesses, Opportunities and Threats (threats may not be as obvious as you think). When you’re done, you’re ready to prepare an Action Plan you can use to survive – and even, thrive.
Once you’ve gone to the trouble to do a SWOT, why not go ahead and REBRAND THE BANK? This makes sense if your bank is relatively unknown (maybe because you are new in a market) or because your bank has suffered some bad publicity. In these uncertain times, with banks taking a licking at every turn, re-branding can make good sense – and be a wise investment in your future.
All of the above is imminently do-able. We can help you make this happen. If you call us (800-521-0236) help will be in your office in 24 hours. So, don’t wait. Get cracking. Make 2010 a better year.
