by AlexDeRobertis2000 | Bank Marketing & Advertising, Bank Operations & Compliance, Banking regulation, FINTECH, Regulation, Technology, The Community Bank Compliance Blog, Uncategorized
I’m a fan of innovation in the financial industry. God knows, it is needed. However, I’m not a big fan of regulation. God knows, there’s a lot that should be given the old heave-ho. But, there are limits. And, we’ve recently reached a big one. That’s why I’m...
by AlexDeRobertis2000 | Advertising, Bank Marketing & Advertising, banking, Branding, Business At Its Best, Communication, Customer Satisfaction, Keep It Simple, Marketing, Small Business Services
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
by AlexDeRobertis2000 | Advertising, Bank Marketing & Advertising, banking, Marketing, Public Relations
Community banks have the stones – or can get them readily – to conquer commercial deposit accounts. I’m talking about treasury services such as RDC, mobile banking (including mobile capture), bill pay with cash management, etc. Yes, the bank can readily buy the...
by AlexDeRobertis2000 | Bank Marketing & Advertising
Stop advertising. Until you’ve done your marketing homework, just stop doing any advertising. There are better things to do with your money. We have the numbers for this if you’d like to see them, but you don’t need the numbers to understand that advertising is harder...
