by George Self | Advertising, Marketing, Technology
Rolling on three tracks Track One: We deliver great ideas wrapped up in an enterprise-wide marketing and PR strategy that will make you money, increase your franchise value and enhance your customer experience. Track Two: We organize effective and affordable federal...
by George Self | 21st Century Banking, Advertising, Communication, Creativity, Marketing, Public Relations, Reinvent the Bank, Social Media
I just ran across an article in the Wall Street Journal (see link below) about the biggest mistakes doctors make. I was struck by the similarity to mistakes made by marketers. True, marketing people aren’t in the life or death business — even if it seems...
by George Self | 21st Century Banking, Advertising, Bank Marketing & Advertising, Bank Operations & Compliance, Business At Its Best, Communication, Creativity, Design, Marketing, Reinvent the Bank, Small Banks Can't Survive, Technology
We keep reading that bank branches are dead. Bank customers aren’t reading the same memos. Even when banks roll out new online products, high numbers of customers want to call and talk to a real banker. Sometimes, they want to be reassured the bank is...
by George Self | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media
Money always matters. Almost nobody has the luxury of leaving money out of a agency decision. No matter how good a deal looks, no matter how good the fit between the parties, money can be a deal breaker. Speaking for ourselves, we don’t want money to be the reason...
by George Self | Advertising, Bank Marketing & Advertising, Business At Its Best, Communication, Creativity, Design, Marketing, Public Relations, Small Business Services, Social Media, Technology
Your people + our people = a great team Our clients tell us our ability to manage projects and convert insiders into effective team members is a rare skill. After all, almost no banking project is a solo exercise. There are overlapping departments, and often some...
by George Self | Advertising, Bank Marketing & Advertising, Communication, Creativity, Design, Marketing, Small Business Services, Technology
We’re intensely focused on customer service. If it’s important to you, it’s important to us. We’re not happy until you’re happy. And, by extension of that principle, we’re devoted to preserving, extending and amplifying your relationship with your customer. ...
