Compliance and Marketing Are Better Together. Really
Here’s a blinding glimpse of the obvious: there are a slew of marketing concepts that would be very attractive to bank customers. However, before a bank can kick off a new program, it needs to know if the new concept will comply with the State and Federal consumer...
Marketing and Compliance are better together. Really.
Here’s a blinding glimpse of the obvious: there are a slew of marketing concepts that would be very attractive to bank customers. However, before a bank can kick off a new program, it needs to know if the new concept will comply with the State and Federal consumer...
Undone by a blue Schwinn
In 1955, when I was 9 years old, my father moved the family to Detroit, MI from Asheville, NC. It was a sudden decision. I came home from West Asheville’s Vance Elementary School one Friday afternoon and the following Monday, I was attending class at Burns...
Turning the Right Screw
In 1969 I was an apprentice in the service department of a company sold and serviced typewriters and adding machines. I had an important job. I was the guy who dunked all the machines brought in for service and repair into the gunk tank. The tank was filled with...
My grandfather’s photo should have been in the dictionary beside the word “deliberate.”
My grandfather (the non-Scots/Irish one) was a first-class carpenter. According to family legend, he worked with his father on the construction of the Vanderbilt's dairy barn at the Biltmore House, which would have been around 1901 or so. Later, during the...
Community banks need a slingshot. They already have the stones.
Community banks have the stones – or can get them readily – to conquer commercial deposit accounts. I’m talking about treasury services such as RDC, mobile banking (including mobile capture), bill pay with cash management, etc. Yes, the bank can readily buy the...
Time to get over paper catalogs & manuals?
The biggest issue with printed sales and service support documents is not the cost. It's the obsolescence factor -- and the uncertainty of the delivery system. Especially product catalogs and service manuals are out date quickly, sometimes before they leave the...
You’re using Facebook. But are you also using YouTube?
You have a Facebook page, for sure. And, you know all about Google searches, right? You've heard all the consultants tell you how (a) you have to be on Facebook and (2) you really have to "optimize" your website to earn high Google search rankings. OK, fine. Now, the...
A way community banks can get some ROI from Facebook.
A “Facebook plus Email” promotion will not only improve your bank’s Facebook awareness, but yield an ever increasing list of email addresses you can subsequently use to promote bank products and services. This is a high-potential strategy– especially if your bank...
Why Us
Rolling on three tracks Track One: We deliver great ideas wrapped up in an enterprise-wide marketing and PR strategy that will make you money, increase your franchise value and enhance your customer experience. Track Two: We organize effective and affordable federal...