It's simple.  No matter who you are, or how big or small your business, if you don't have a written advertising plan, with objectives, strategies and budgets, you're almost certainly wasting money.  You’ll probably be better off spending it in an Atlantic City...

      The traditional bank practice of hiring a commercial lender who will “bring his book of business” has become a risky proposition. Late last year, the Federal Reserve clobbered two bankers with a double whammy: first the bankers got hit with a...

  "Ain’t no” is a tribute to determination.  (That’s my story and I’m sticking to it.) According to Wikipedia, "Ain't No..." was written by Nickolas Ashford and Valeri Simpson in 1966. Dusty Springfield wanted the song, but Ashford/Simpson held out for a Motown...

  Mistake Number One: Misplaced confidence in what you know. AKA flying by the seat of your pants. I’ve been in hundreds of conferences in which the presenter referred to the “classic mistake General Motors made when they introduced the Chevy Nova into Spain.”...

Here’s a blinding glimpse of the obvious: there are a slew of marketing concepts that would be very attractive to bank customers.  However, before a bank can kick off a new program, it needs to know if the new concept will comply with the State and Federal consumer...

In 1955, when I was 9 years old, my father moved the family to Detroit, MI from Asheville, NC.  It was a sudden decision.  I came home from West Asheville’s Vance Elementary School one Friday afternoon and the following Monday, I was attending class at Burns...