Is it time for you to stop advertising?

It’s simple.  No matter who you are, or how big or small your business, if you don’t have a written advertising plan, with objectives, strategies and budgets, you’re almost certainly wasting money.  You’ll probably be better off spending it in an...

A paean to determination

  “Ain’t no” is a tribute to determination.  (That’s my story and I’m sticking to it.) According to Wikipedia, “Ain’t No…” was written by Nickolas Ashford and Valeri Simpson in 1966. Dusty Springfield wanted the song, but...

Two Decisioning BGOs

  Mistake Number One: Misplaced confidence in what you know. AKA flying by the seat of your pants. I’ve been in hundreds of conferences in which the presenter referred to the “classic mistake General Motors made when they introduced the Chevy Nova into Spain.”...