by Apple Advertising | Feb 23, 2012 | Bank Marketing & Advertising
Stop advertising. Until you’ve done your marketing homework, just stop doing any advertising. There are better things to do with your money. We have the numbers for this if you’d like to see them, but you don’t need the numbers to understand that advertising is harder...
by Apple Advertising | Feb 8, 2012 | Bank Marketing & Advertising
Become a fanatic about your technology While community banks often rate highly in areas of friendliness and customer service, they often rate poorly on technology. (Cash Management is a big source of customer complaints.) It’s tempting to shrug it off and excuse the...
by Apple Advertising | Jan 25, 2012 | Bank Marketing & Advertising
This famous painting, by Norwegian artist Edvard Munch, showing an agonized figure against a blood red sky, has often been used to illustrate the angst people feel when they are forced to deal with a society incapable of reason (sort of like the way a bank feels when...
by Apple Advertising | Jan 12, 2012 | Bank Marketing & Advertising
It’s surprising how much you can learn when you ask questions and listen to the answers. Customers and employees know a lot about what’s happening in your bank: the good, the bad and the “you-know-what”. Here are some inexpensive ways to feed your mind-reading habit....
by Apple Advertising | Dec 28, 2011 | Bank Marketing & Advertising
Every banker is hearing the importance of capital to survival. There’s no doubt that’s true. Here’s something else that is also true: smart, savvy marketing is just as precious as capital because you don’t get capital without it. One improves the other. Strong...
