1st Time Free
In 4o+ years of doing this, we’ve learned a few things. One is that no matter what anybody says, a client’s relationship with an ad agency—sooner or later—comes down to money. This is especially true at the beginning of the relationship.
Our 1st Time Free offer takes money off the table long enough for a prospective client to evaluate our services and decide if they are willing to commit valuable resources to us.
Here’s how it works: we waive all the fees (but not out-of-pocket costs) to develop a campaign, or single ad, or a brand study…or whatever. We only do this for companies we feel good about. And we only do it once. But, so far, so good.